INTEGRUM™Monitor

 

This new service allows fulfilling the following tasks:

- Carrying out competitive analysis, comparison of rival firms positions in the information field.
- Conducting PR activity analysis by investigating the intensity and quality of company informational activity.
- Getting the graphically displayed dynamics of negative/positive publications about your company or competing firm in all the regions of Russia.
- Compilation of ratings and tracking of publication quantity in mass media top 10 including time history tracking.
- Comparison of object mentioning in the regional mass media.
- Estimation of informational favor index. You can view the level of mass media favor towards the object taking into consideration the number of references in the press.

Easy Viewing.

Bar charts allow to compare quantity and quality (negative/positive) mass media hits that concern one or several objects with regional division. E.g. below you can see the comparison of mentioning of three main Russian mobile operators in mass media.

The graphs reveal the dynamics of frequency and the character of mass media hits.

To get more detaled information please download INTEGRUM™ Monitor user manual in Power Point format (1,14 MB).

You may subscribe to this product along with INTEGRUM databases only.

For information about subscription and trial access to this service please contact us at support@integrumworld.com