The analysis of hits for the word "crisis" in the titles of the Russian mass media in 2008

Let’s suppose you’d like to analyze the frequency of references to the word “crisis” in the article titles of the Russian Central press during the year 2008.

Step 1. Login

On the home page of www.integrumworld.com enter your login and password. Then click the button  “Sign in”. You will find yourself on the page with the list of the services available. Choose Russian or English language from the list.

Step 2. Entry into the service “Comparative statistics. Diagrams”

Choose Comparative statistics. Diagrams among other services. Then choose Comparative statistics on the opening page. The service “Comparative statistics” allows comparing the number of hits for particular subjects (companies in the same sphere, politicians, and businessmen) and studying the dynamics of references to an object in the press.

Step 3. A new query group composing

Choose ADD in the field QUERY GROUP in the second drop-down list and press OK.

Name a new query group, for example Кризис в 2008, and press OK.

Press ADD A QUERY and enter /ЗГ (кризис!п) in the field QUERY. Then name the query, for example Кризис, choose the color and press OK. The element /ЗГ allows finding the references to crisis in the titles of articles only. The element !п after the word crisis permits finding all its related words.

Step 4. Choosing the date range and interval

Specify the date range and interval, for example 01.01.2008 – 31.12.2008 with an interval monthly.

Choose absolute or relative scale, form of results viewing (line, line with markers, columns, columns 3D).

Mark the sources, using which the research will be conducted, in our case СМИ: центральная пресса.

Step 5. Viewing the results

Click SEARCH and the results will be ready in a moment. The following graph shows that the references to the crisis were contained in the Central press through 2008, but by the end of the year the word “crisis” is mentioned in the article titles more and more often. This fact allows concluding that the financial crisis is invoking much more anxiety among the mass media and population.

If you’d like to get a report in different formats, you can use the functions Excel report, Text report, Html report at the bottom of the interface. The results in the form of tables will open on separate pages.

The query groups in the service Comparative Statistics are automatically saved and can be added and renamed in further work.