Integrum: tool for investigation of Russian market

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Mass media monitoring for investigating Russian market

Let’s suppose you’d like to compare the frequency of mentioning of the mobile operating systems Palm OS, Window Mobile and Symbian in Russian central press.

Step 1. Login

On the home page of www.integrumworld.com enter your login and password. Then click the button  “Sign in”. You will find yourself on the page with the list of the services available. Choose Russian or English language from the list.

Step 2. Entry into the service “Comparative statistics. Diagrams”

Choose Comparative statistics. Diagrams among other services. Then choose Comparative statistics on the opening page. The service “Comparative statistics” allows comparing the number of hits for particular subjects (companies in the same sphere, politicians, and businessmen).

Step 3. A new query group composing

Choose ADD in the field QUERY GROUP in the second drop-down list and press OK. Name a new query group, for example Мобильные операционные системы, and press OK.

Press ADD A QUERY and enter "Palm OS" in the field QUERY.  Then name the query, for example Palm OS, choose the color and press OK.

Press ADD A QUERY and enter Symbian in the field QUERY.  Then name the query, for example Symbian , choose the color and press OK.

Press ADD A QUERY and enter "Windows Mobile" in the field QUERY.  Then name the query, for example Windows Mobile, choose the color and press OK.

Step 4. Choosing the date range and interval

Specify the dates range and interval, for example 9.9.2000 – 9.9.2008 with an interval monthly.

Choose absolute or relative scale, form of results viewing (line, line with markers, columns, columns 3D).

Mark the sources, using which the research will be conducted, in our case СМИ: центральная пресса.

Step 5. Viewing the results

Click SEARCH and the results will be ready in a moment. The following graph shows that Windows Mobile becomes more and more popular in the Russian mass media, while the frequency of references to Palm OS goes down from year to year. On the assumption of this graph, we can resume that Windows Mobile and Symbian are two main competitors on the mobile market in Russia.

If you’d like to get a report in different formats, you can use the functions Excel report, Text report, Html report at the bottom of the interface. The results in the form of tables will open on separate pages.

The query groups in the service Comparative Statistics are automatically saved and can be added and renamed in further work.

 

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